SITREP: Joanna Stern, a former senior personal technology columnist for The Wall Street Journal, has launched her own media company called New Things. She is releasing a new book titled 'I Am Not a Robot' focused on artificial intelligence. TACTICAL ASSESSMENT: Stern's transition to independent media reflects a growing trend among journalists seeking autonomy in their work. Her partnership with NBC suggests a strategic move to maintain visibility and credibility in a competitive media landscape. PROJECTED VECTORS: Future developments may include increased collaborations between independent media ventures and established networks to leverage audience reach.
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